echelon [esh-i-lawn]: derived from French/Latin meaning ladder
We are a Los Angeles-based social media management and content creation agency. So, why did we choose to call ourselves a fancy version of the word “ladder”? After all, we aren’t in the construction business, aren’t particularly handy, and don’t even own one at present.
Well, our thesaurus, which is by the way handy, suggests the following ladder synonyms: progression, rule, ranking, and all of those words relate exactly to what Echelon does for its clients. We help our clients progress to achieve a superior ranking, one that rules above all other competitors. How do we achieve that? Through our unique and comprehensive social media strategy and second-to-none content creation. To top it off, we will never let your brand walk under a ladder #badluck.
Oh, and why pick a French word? Why not just call ourselves an English word that people can properly pronounce at first glance? Well, one of our boss people is French, so that explains that.